“I never knew how much I needed pink toothpaste until now.”
Last week we challenged all preconceived ideas in the oral hygiene game by dropping our latest product, The HiSmile Toothpaste. Customer feedback has always been at the heart of our product design, so we wanted to create something a little different, specifically for our community.
The HiSmile Toothpaste is a fresh take on an old routine and a bathroom experience that is nothing short of IRREPLACEABLE.
Long-term HiSmile Partners Shani Grimmond, Nathan Peats, and Madi Edwards were among the first to get their hands on the toothpaste.
Georgie Stevenson, Rahnee Bransby and Ben Morris also showcased their unboxing experiences for all of their followers.
The toothpaste made its way to the streets of New York, as well as Diarrha from Glossier HQ.
The global launch of the HiSmile Toothpaste encapsulates the unique aspects of the product itself.
The custom unboxing experience communicated the objectives the toothpaste aims to deliver upon - a unique, transparent product with Nothing to Hide.
To experience The HiSmile Toothpaste for yourself, click here.